Twitterography Mapping an ad on Twitter by Julian McLean

During the 2015 Superbowl 2.6 million tweets were being published about predictions for the game and about the coveted $4 million advertising spots during the event. In the thick of this action, TNS conducted in-depth research using communication tracking software to see what brands were successful in campaigning their ads. But how do you track the impact of a tweet to make sure your Twitter campaign is running effectively? TNS tracked the Twitter footprint of 5 brands to see who had the most successful outcome of their Twitter advertising during the superbowl. This is a glimpse into the most successful brand footprint during the event.