Red Bull Speed Drumming by Killer Infographics

In order to turn music into numbers (which could then be visualized), we decided on the topic of speed drumming — specifically how some of metal’s most accomplished percussionists stacked up against the all-time greats. We proposed an approach that would not only highlight each drummer’s speed (total number of hits), but their style, as well (tom hits vs. snare hits, etc.). The artistic nature of the target audience led us to our specific selections of gradients, fonts, colors, and line art illustrations.