Animated Infographic Microsite on E-Commerce by YAAY

The Swiss Post recently presented various information and resources on e-commerce. The scrollable microsite conveys the notion of e-commerce being more than just an online shop. Interdisciplinary collaboration, quality of the data and the conception of powerful visualizations accompanying journalistic articles were the major project challenges for YAAY. Visual storytelling and content selection were especially critical due to the broad target audience including novices and experts alike.