Color and Space by Jotun by Mie Frey Damgaard & Peter Ørntoft

Jotun, one of the world's leading decorative paint brands, explores the color selection process by extracting data about consumers color preferences from Pinterest. This data visualization is the result of these color statistics showing peoples relationship between color and space in specific household areas. This particular data visualization shows the Pinterest users preferred choice of color in kitchens. The concept for the visualization is to design the data of the survey by using the two key elements, color and space, as tool and canvas for the data to hereby establish a familiar relation between the user and the data.