Keuzestress. Searching for the ‘correct’ mascara. by Sonja Kuijpers

I just wanted to buy a mascara but I got overwhelmed by the range by all these brands. (keuzestress in Dutch)
So I decided to do some data-scraping and -crunching, trying to let the data decide for me.
This is the datavisualization showing the black mascaras I listed, first randomly and then ordered by characteristic and the result of the data-crunching.