Teen Tube by Rosana Rodríguez, Account Director, Firefly Millward Brown, Madrid Spain

Spotlight is a series of occasional think pieces harnessing the power of the Firefly Millward Brown global network. One of the strengths of Firefly is the ability to quickly call on the expertise and skills of practitioners across our network to provide insight into specific issues. This edition of Spotlight about teens contains a collective analysis of learnings across five of our European markets (Czech Republic, Germany, France, Poland, Spain, and UK). Teen tube is a wonderful, graphic, and simple synthesis of the teen world, that easily shows their main touch points and core interests and how these are inter related.