Bedayda - The Beginning by DATA4CHAN.GE
Jordanian orphans and children given up at birth are expected to survive and thrive once they leave the care system. But in a country where family is everything, these children face relentless discrimination. Few people will marry them or even be their friend. Bedayda (which means The Beginning in Arabic) is a data-driven digital campaign that empowers youth deprived of family ties with practical information whilst also inspiring empathy for them by their Jordanian peers. Launching late 2018.
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CreditsSaleem H. Al-ghlailat Lody Andrian Rachel Costa Reem El Sayed Samy Daniele Pezzatini Giorgio Uboldi Hadeel Al Amayreh Jude Sajadi
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