Multichannel Media Performance Dashboard by IPG Health
This is the project I lead at IPG Health to showcase one big pharmaceutical brand and how their media and website data is in a three-month data frame. The process started with data collection from multiple databases, data processing in excel and tableau, and creation by Figma. The purpose of this dashboard is to have a page format to convenient for the reading and reporting process for the agency and client. During the working process, SEM, the media, and the analytics team proofread the data and format and the editing process has been really friendly with a clear and comprehensive layout. For confidential purposes, I have deleted the data.
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CreditsCristy Villasmil, Hui Tang, Lexie Wang
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