Varejo com causa - Retail with a cause (2022 Research) by Laboota

"Retail with a Cause" is the result of research on donation actions in the Brazilian retail industry. The main findings of this investigation were detailed and illustrated to make the reading light, resulting in a visual material that served as both a presentation and a small book.
The material is rich in colors because the visual identity was created inspired by the Brazilian retail industry. We used various data visualization techniques alongside illustrations and icons to make the material more engaging and easy to read.