Website User Engagement Flow by EVERSANA INTOUCH

This visual, created created by the EVERSANA INTOUCH Data & Analytics team in tableau, shows the audience what type and how visitors navigate to the webpages on this particular website. The individual orange nodes with the white label boxes connected to the large circular objects around the perimeter of this visual represent the website channel/action that visitor originates from. The smaller circles that surround the larger perimeter circles represent the individual web pages.

When a user selects a web page from the page selector in the top right corner, the visual updates to show all the webpages via the connected nodes that the visitors landed on prior to navigating to the currently selected web page. Hovering over each connected note and end circle endpoint will inform the audience of the # of website sessions and the referring webpage name. The center visual is accompanied by a dynamic text box in the top right that automatically updates based on the web page the user selects. The text explains the web page selected and lists in table format below it, all the previous referring landing pages that drive traffic to the currently selected web page. The numbers in this accompanying table correspond to the colored/highlighted nodes.