Consumerism and its impact on Socioeconomic Growth and Environmental Sustainability in India by National Institute of Design

India's pursuit of economic growth to improve citizens' quality of life presents a challenge in balancing development with environmental sustainability. Navigating the socio-cultural and economic complexities, along with India's performance in the Environmental Performance Index, requires finding a sustainable equilibrium. However, the allure of consumerism as a quick-fix solution to generate jobs and improve financial conditions can perpetuate inequality and lead to environmental degradation.
In this research paper, we explore "Consumerism and its Impact on Socioeconomic Growth and Environmental Sustainability in India" using systemic design. Our comprehensive gigamap visually represents the complex dynamics at play. The gigamap features a tower-like illustration depicting consumerism, with sections reflecting the socioeconomic hierarchy and power dynamics in society. This visual context offers valuable insights into the challenges faced in achieving a sustainable balance between economic growth and environmental well-being.
The gigamap incorporates leverage points identified through causal maps and system synthesis maps. These leverage points represent critical intervention areas with significant potential for impact. By mapping out actors and barriers within the gigamap, we gain insights into complexities and potential solutions for promoting sustainability.
To enhance our understanding, we integrate the Doughnut Model of Economics by Kate Raworth, developed at the University of Oxford. This holistic economic model considers the ecological ceiling and social foundation necessary for human well-being. By integrating the Doughnut Model into our gigamap, we propose a comprehensive framework for achieving sustainable development in India.
Our research aims to provide policymakers, researchers, and stakeholders with a holistic understanding of the consumerism system in India and the challenges it poses to socioeconomic growth and environmental sustainability. The gigamap serves as a powerful visual tool, guiding discussions and interventions and enabling the design of effective strategies for a more sustainable and equitable future in India.