Data Soap by London College of Communication, UAL

Data Soap is a personal documentary project presenting individuals’ household water stories with data and emotion. It allows the audience to glimpse people’s lives. The data is transformed into an object frequently used in our daily water activities, a soap bar that can be a reminder whenever people use it.

The project aims to celebrate natural resources by examining
the relationship between water and human beings. Seeing the
opportunities to adopt a visual language in communicating
domestic water conservation, the project tends to attract audiences’ curiosity about the topic with a positive lens of view into different water issues.

I collected qualitative data through in-depth interviews with individuals who have experienced water shortage, along with quantitative water data selected from different water-conservative organisations. The two kinds of data have been applied to the soap and packaging, respectively.