Vote.org 2022 Impact Report by Amina Brown

Data Culture partnered with Vote.org to leverage data visualization in order to bring their work preceding the 2022 election into the spotlight. The full microsite explores not only their impact in aiding voter registration, but also how their work both directly and indirectly supports democracy.

Data Culture designed and developed a custom microsite to serve as Vote.org’s impact report for the 2022 election. The primary focus was on highlight how they targeted specific voters, specifically young voters and voters in key states. Using various outreach platforms, Vote.org made millions of impressions on eligible voters and used that as a platform to help empower those voters to become more involved in democracy. Additionally, the report explores how Vote.org has positioned themselves to be a leader in this space via strategic partnerships, purposeful legal action, and learning from the behavior of visitors to their site.