Hopelab x imi Microsite by Amina Brown

In collaboration with Hopelab, we designed and built the imi microsite to highlight the inclusive nature of their process and how both qualitative and quantitative inputs helped create a more effective resource for LGBTQ youth. In addition, there was a secondary goal of inspiring others to learn from the creation of imi and use the blueprint for their own projects. Leveraging a variety of data sources from research papers to Google Analytics to effectively support the imi story; we developed and refined an impactful narrative that concisely represents the wide variety of perspectives that worked on the creation of the imi project.