11:11 by Karin Soukup

11:11 is a mobile app and emotion-based social network that prompts cancer survivors daily to reflect upon, express, and track their emotional variance among a private, peer-to-peer community of other survivors. I conceived of, designed, and directed this project after my mother was diagnosed with cancer in 2009. Inspired by Robert Plutchik’s Psychoevolutionary Theory of Emotion, 11:11empowers users by encouraging the expression of a range of universal human emotions with hopes reducing feelings of isolation and generating social support. This project is an on-going entrepreneurial pursuit.