Paris Olympics 2024 by Prodigioso Volcán

Just like in the UEFA European Championship, the Americas's Cup, or the 2023 Women's World Cup, everything begins long before the event takes place. Pre-Olympic graphics anticipate, months before the competition, insights into what lies ahead. Planning is essential in these informational graphic developments, both in editing and publication. (Medium article)

During July and August, we created around 70 infographic pieces for the EFE news agency about the 2024 Paris Olympics Games. Our goal was to graphically address the key questions the public/reader/user of the platform would ask. Where, when, what, and who. Rules, techniques, and trajectories must be explained before covering the day-to-day events. Statistical updates on medals and records need to be defined, and the appropriate professional profiles must be assigned to each piece.

The graphics are edited to be published in waves—some in the lead-up to the event and others for daily coverage. Pieces are grouped based on their content type: general, disciplines, and daily coverage.

In the general category, we publish useful information that answers the where, when, and what: venue maps, torch relay routes, data visualizations (medal tables, records, etc.), and calendars.

In the disciplines category, modular pieces are created that allow separate editing of content blocks, enabling publication to accompany different informational approaches. The selection of events and order of creation is determined by the novelty of the event and the local/national figures with the potential to win medals.

We incorporated the use of AI (Stable Diffusion) to illustrate key figures, using the color palette inspired by French illustrator Moebius, and supervised ChatGPT to process statistical data from the International Olympic Committee and sports federations, as well as to structure the content of the infographics (who, how, how much, when, and where).

The various graphic elements and content blocks of these general pieces are included in those created during the competition’s coverage. Each day of the competition is covered with the most relevant events (incidents, key figures, controversies, unique moments, records, etc.), combining diagrams, illustrations, and data.

Major sporting events like this provide an exceptional opportunity to work with data. Analyzing, combining, and creating visual narratives from it (ticket sales, medals, records, social media presence, sponsorships, etc.). This year, we incorporated AI (our supervised ChatGPT) as a daily collaborator in our work. More info:
https://medium.com/@rhohr/infograf%C3%ADas-ol%C3%ADmpicas-92d21c5371e3