Impacts of climate change on Black populations in the United States by McKinsey Global Publishing

This interactive data visualization aims to leverage historical data to demonstrate the impact of redlining and increasing climate hazards on black populations and properties in the southern United States.

To effectively communicate this information, the team combined bold, layered, and interactive maps with scrollytelling, a narrative approach that builds upon the data to convey a powerful and compelling story, providing context and humanizing the experience.

The use of high-contrast brand colors enhances accessibility and effectively conveys information, while setting a dramatic tone that reflects the seriousness of the topic. This long-form data visualization employs interactivity and color to engage readers as the story unfolds. As a result, business leaders have gained a deeper understanding of the underlying causes and potential solutions to mitigate the impact of climate change on black communities in the southern United States.