Migration Report 2023 – State Secretariat for Migration SEM by Emphase

The State Secretariat for Migration (SEM) of Switzerland publishes an annual digital migration report, providing a comprehensive overview of migration trends based on statistical data. In 2023, the report was redesigned to make the information more accessible and engaging. Instead of relying solely on tables and static charts, key figures are now summarized in concise statements and visualized through interactive graphics.
Covering 11 key topics—including immigration, naturalization, asylum applications, and migration routes—the report uses a scrollytelling approach to present data in a structured, step-by-step format. Animated infographics, dynamic maps, and illustrations help convey complex information clearly and intuitively.
The visual design plays a central role in enhancing clarity. Traditional pie and bar charts are replaced with clear, structured graphics that highlight key insights. A restrained color palette, consistent typography, and animated elements ensure a cohesive and focused presentation. The design does not seek to dramatize but rather to provide an objective and well-organized representation of migration trends.
By focusing on Switzerland’s migration patterns, the report offers a factual foundation for analysis and discussion. It serves as a resource for policymakers, researchers, and the general public seeking a structured and transparent presentation of migration data. The shift to a digital format improves accessibility and usability, allowing users to explore and interpret the information more effectively.