Customer Purchase Behaviour by Avantika University, MITID

Dataset which captures diverse purchasing behaviors by analyzing key demographics such as age, gender, region, education, and income. It also includes vital insights into purchase amounts, buying frequency, preferred products, and customer ratings.
By transforming this data into visual representations, uncovering compelling patterns and trends, makes complex information easily digestible. The results highlight fascinating insights into consumer preferences, helping businesses refine their strategies for targeted marketing and enhanced customer experiences.

Age & Shopping Trends: Majority of users (26-30 years old) primarily shop for clothing.

Income & Spending: Users spending above ₹10,000 typically earn over ₹35,000.

Regional Insights:
North: Females have high income and high purchase rates.
South: Users have the highest purchase frequency and
product ratings despite lower income and spending.

Spending Distribution: 50% of users spend between ₹2,500 - ₹6,000 per purchase.

Purchase Frequency & Ratings:
Occasional buyers rate products 5/10.
Rare buyers rate products slightly higher at 6/10.